Elmo

Sample report: A real Elmo audit of a real Austin dental practice, with names changed.

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lakelinefamilydental.example

Lakeline Family Dental · Completed

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Overall

70/ 100 · Needs work

Biggest opportunities: Named in AI answers (0%), Site experience (58)

How this score works
  • Findability 100 · 35% of the scoreAverage of Technical SEO and the AI search readiness checklist.
  • Local presence 82 · 35% of the scoreGoogle Business Profile, reviews and listings.
  • AI visibility (measured) 0 · 20% of the scoreShare of 63 real AI search answers that named or cited the business.
  • Site experience 58 · 10% of the scoreLighthouse lab test (Google has no real-visitor data for this site yet).

Parts we couldn't measure are left out rather than scored as zero. Blockers (a homepage that can't be indexed, search crawlers blocked, a site that doesn't load) cap the score. Content quality is shown in its own tab but not counted, because it is an AI model's judgement.

Your plan this week

The 3 things most likely to help, for the least effort. Blockers first.

All recommendations
  1. 1

    Make your name, address and phone identical on Google and your website

    Phone on Google: (737) 555-0142; on your site: (512) 555-0100. Why this matters

  2. 2

    Check you're listed and reviewed on doctor.webmd.com

    Review site that appears in 9 of 25 results/answers for searches like "dentist in Austin, TX". Why this matters

  3. 3

    Check you're listed and reviewed on yelp.com

    Review site that appears in 2 of 25 results/answers for searches like "dentist in Austin, TX". Why this matters

Filter:····

You do it, with steps · 7

Changes only you can make, such as writing about your business. Each has steps.

  • Improve Navigation and Internal Links

    MediumContentQuick win

    Why this matters: Google finds pages mostly through links; a page nothing links to may never be crawled. Google Search Central· Documented

  • Add Procedure Details to Service Pages

    MediumContentQuick win

    Why this matters: A page per service (and per location, if you have several) gives search engines and AI tools a specific page to match to a specific question. Whitespark local ranking survey· Well supported

  • Integrate Testimonials and Contact CTAs

    MediumContentSome work

    Why this matters: Google’s guidance asks whether a site makes clear who is behind it and how to reach them; visitors look for the same thing. Google Search Central· Well supported

  • Review very short or very long page titles

    LowTechnical SEOEasy

    Why this matters: Google has no title length limit; long titles are cut off to fit the screen, so put the service and city first. Google Search Central· Well supported

  • Enhance Doctor and Team Bios

    LowContentSome workUnverified

    Why this matters: Suggestion from an AI review of your pages. Google rewards content written for people, not a word count or keyword density. Google Search Central· Weak evidence

  • Add Map Embed and Hours Confirmation

    LowContentQuick winUnverified

    Why this matters: Suggestion from an AI review of your pages. Google rewards content written for people, not a word count or keyword density. Google Search Central· Weak evidence

  • Speed up your main content loading (LCP)

    LowSpeedSome workUnverified

    Why this matters: This is a simulated lab test. Google’s ranking uses field data from real visitors, which this site does not have enough of yet. PageSpeed Insights docs· Weak evidence

Needs Google or another site · 5

Done on Google or other sites, not on your website.

  • Make your name, address and phone identical on Google and your website

    HighLocalEasy

    Why this matters: Google: make sure your business information is complete and accurate. Source

  • Get into the map pack for "dentist in Austin, TX"

    HighLocalBig job

    Why this matters: Google: local results are mainly based on relevance, distance and prominence. Whitespark 2026: primary category is the #1 map-pack factor. Source

  • Check you're listed and reviewed on doctor.webmd.com

    MediumLocalEasy

    Why this matters: Whitespark 2026: presence on "best of" lists and industry/local sites is a top factor for AI recommendations; Yext found listings are ~42% of AI citations for local queries (Yext sells listings). Source

  • Check you're listed and reviewed on yelp.com

    MediumLocalEasy

    Why this matters: Whitespark 2026: presence on "best of" lists and industry/local sites is a top factor for AI recommendations; Yext found listings are ~42% of AI citations for local queries (Yext sells listings). Source

  • Check you're listed and reviewed on zocdoc.com

    MediumLocalEasy

    Why this matters: Whitespark 2026: presence on "best of" lists and industry/local sites is a top factor for AI recommendations; Yext found listings are ~42% of AI citations for local queries (Yext sells listings). Source

Keep watching this site

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